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Neiman Marcus still plans to mail more than 1 million copies to customers, and the entire catalog is viewable on its website.The Christmas Book has been online since 2006 and now almost all of the company's direct sales are made on its websites. That doesn't mean the printed catalog is dead. By putting the 2010 Christmas Book into an iPad app, Neiman Marcus is keeping up with its customers, said Gerald Barnes, president of the Dallas-based company's catalog and online division. Luxury retailer has transformed its 84-year-old Christmas catalog into an application for what's anticipated to be this year's hot electronics gift: Apple's.
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